Managers today need to develop strategy where competition, cooperation and 
regulation are taking place on a global scale. International competition has always 
been present, but our economies today seem propelled by relatively recent 
technological developments, improved transportation systems, international 
financial markets, liberalisation of international trade. 

At the same time most large corporations and many smaller firms have long been 
interested in their position within society, in their environmental and social 
impact, and in their contribution to economic development. Nevertheless, in recent 
years many people worry about the meaning of the numerous cases of misconduct by 
senior executives of very large corporations and public officials. 

We know that while markets have both similarities and differences, there seems to 
be convergence of markets, often called globalisation. Does this mean there is 
agreement around the world about what is acceptable responsible behaviour and 
ethical practices? If there is no universal agreement how then do multinationals 
develop consistent ethical policies given the differences their executives meet in 
doing business in different markets? 

This seminar will invite members to think about the concept of strategy in a global 
business environment. Members will also consider the ethical and socially 
responsible challenges that corporations face in doing business globally. 

Dr Lez Rayman-Bacchus leads two postgraduate courses where these and other issues 
are examined: MA Corporate Social Responsibility, and MSc Global Business Strategy. 
See a full CV of Dr Rayman-Bacchus. 

Time & Date : 2-5pm, 18th June 2006 (Sunday) 
Venue: London Met China Office 
Room 18D, Oriental Kenzo Office Building, No.48 Dong Zhi Men Wai Street, Dongcheng 
District, Beijing 
Language: English 
Cost: Free 

RVSP by Thursday 15th June. Please contact Ms Du by email du.yiting@londonmet.cn or 
telephone 010-8447 7901 ext. 300, or fax 010 8447 7903